Coaching and Mentoring: Just One Way We Support Our Member Agencies

At SIAA, our independent insurance agent members are eligible to participate in our proven coaching system. This system is in place both at SIAA and at the Strategic Insurance Agency Alliance. It’s designed to help improve your agency, build a bigger client base, and increase your revenue. It’s just one of the incredible benefits we offer.

New Agency Coaching

Not only do SIAA experts coach and mentor you through starting your agency and beyond, but we’re also teamed up with the Strategic Insurance Agency Alliance and offer you our unique Agency Foundation program. This includes:


SIAA’s Agency Foundation provides the support that new agencies need to launch a successful insurance agency.


You’ll get access to discounts on SIAA services as well as access to third-party providers and proven sales, marketing, and best practices.




You’ll be part of a network of insurance professionals who will provide strategies that have grown their agencies and can work for you too.


Our Agency Foundation helps new agencies establish the groundwork for building and operating a business – not just writing insurance. We use our decades of experience to teach you the necessary knowledge and skills to accelerate our new agency members' ramp-up to success.


You’ll gain the freedom to work with the providers you choose. Greater access to providers means you can offer your customers better solutions.

For Established Agencies

For Established Agencies

We recognize that many of our members are experienced insurance agents, and we provide coaching that is designed to help them.

Our education programs include the Training and Learning Center with many courses covering sales, marketing and training, as well as consultation options for established agents.

We Help You Reach Your Goals

Whether you’re a start-up independent insurance agent or someone who’s been an independent agent for decades, our coaching program is designed to help you accomplish your goals.

You don’t have to manage on your own – you now have the support of our experienced coaches. 

You don’t have to manage on your own – you now have the support of our experienced coaches and team members.

A mentor/mentee relationship is a proven method for success in countless industries and endeavors. Join SIAA for access to a mentoring and coaching program designed by licensed, experienced insurance agents who understand the unique challenges for independent agencies.

At SIAA, we believe that the independent agency system is the best way to serve the insurance needs of consumers. Our vision is to continue to grow and build the independent agency system by helping existing agencies thrive, not just survive, and by helping create new, successful independent agencies by providing them the ability to grow quickly and profitably while retaining their independence.