--- title: Our Story | SIAA description: Inspired by the concept and success of the national organization, the Strategic Insurance Alliance, Southwest Insurance Alliance (SIAA) was formed in 2000. --- [**](https://www.facebook.com/SIAofAZ) [**](https://www.linkedin.com/company/southwest-insurance-agents-alliance/) [**](https://www.youtube.com/channel/UCU5woeuB9LEL2vsVQuc9zYw) [**](https://g.page/SIAAofAZ?share) [+877-742-2468](tel:+1%20877-742-2468) [![No Badge SIAA_25_Year-1](https://www.siaaz.com/hs-fs/hubfs/No%20Badge%20SIAA_25_Year-1.png?width=2000&name=No%20Badge%20SIAA_25_Year-1.png) ![SIAA Logo 2021](https://www.siaaz.com/hs-fs/hubfs/Logos%20or%20Icons/Logos/2021%20Logo%20-%20Transparent%20Background.png?width=84&height=50&name=2021%20Logo%20-%20Transparent%20Background.png) ](https://www.siaaz.com/) # Our Story   ![“We have done the selling, running and owning a successful independent agency and live it every day.”](https://www.siaaz.com/hubfs/Images/Z-1.jpg) -Dan Skinner ## “We have done the selling, running and owning a successful independent agency and live it every day.” Inspired by the concept and success of the national organization, the Strategic Insurance Alliance, Southwest Insurance Alliance (SIAA) was formed in 2000. ![](https://www.siaaz.com/hubfs/Logos%20or%20Icons/National%20Regiona%20Programs.png) SIAA was started to help local agents in Arizona, New Mexico and Nevada to increase their independence with the support of a strong local and national organization. This means agencies of all sizes can take advantage of opportunities that are otherwise only offered to a privileged few.  ![](https://www.siaaz.com/hubfs/Logos%20or%20Icons/Communication.png) And, while most independent agents aren’t large enough to wield significant leverage with carrier companies, SIAA maximizes compensation for members with combined negotiating power.  #### Additionally, SIAA provides valuable training and support to our members, helping them reach their organizational, retention, and sales goals. If you are a captive agent and want to experience the freedom of being an independent agent; or, if you are already an independent agent, and you have aggressive goals, we invite you to share your dreams with us. [![Contact us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/7529524/9907c590-9d16-48a0-9ccf-980c3c86d90e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/7529524/9907c590-9d16-48a0-9ccf-980c3c86d90e) ![Our Values](https://www.siaaz.com/hubfs/Images/our-story---siaa.jpg) Our Focus ## Our Values Our focus on our members’ success is a direct result of our family values. The Skinner family (Linsday, Vice President & General Manager; Brett, Regional Vice President; Scott, Director of Marketing and Communications; and, our extended work family) are deeply rooted in a service ethic. We know that SIAA’s success is directly related to our members’ success. This success principle permeates our entire business model.  ![](https://www.siaaz.com/hubfs/Logos%20or%20Icons/Growth.png) SIAA currently has 90 member agencies, and they expect to expand with at least 20 new agencies each year, so there’s plenty of opportunity for new members. ![](https://www.siaaz.com/hubfs/Logos%20or%20Icons/value.png) SIAA gives back. We volunteer individually and as a company in local non-profit organizations. We also support Families Helping Families Mexico, which helps young impoverished families work their way out of poverty and into a better life. We also support various breast cancer research and support organizations.  ### “I’ve been in the business 43 years as an independent agent, and part of the value of being a member of SIAA is the knowledge and experience we bring to the table to help our agents as they make daily decisions about building and growing their agency.” – Dan Skinner, President #### Increase your income and increase agency value by joining SIAA today. [LEARN MORE](https://www.siaaz.com/our-story#) [![close icon](https://www.siaaz.com/hubfs/Icon-close.png)](https://www.siaaz.com/our-story#) ### Get started. Locations [Arizona](https://www.siaaz.com/insurance-market-access-provider-in-arizona) [Nevada](https://www.siaaz.com/insurance-aggregator-in-nevada) [New Mexico](https://www.siaaz.com/insurance-cluster-organization-in-new-mexico) About [Our Story](https://www.siaaz.com/our-story) [Our Team](https://www.siaaz.com/our-team) [Our Causes](https://www.siaaz.com/our-causes) Membership [5 Revenue Streams](https://www.siaaz.com/revenue) [Carrier Access](https://www.siaaz.com/carrier-access) [Coaching and Mentoring](https://www.siaaz.com/coaching-and-mentoring) [Discounts](https://www.siaaz.com/discounts) [Profit Sharing](https://www.siaaz.com/profit-sharing) [Training and Development](https://www.siaaz.com/training-development) [Join](https://www.siaaz.com/join) Resources for Independent Insurance Agents [About Insurance Cluster Groups](https://www.siaaz.com/blog/insurance-cluster-group) [The Pros and Cons of Being an Independent Agent](https://www.siaaz.com/blog/the-truth-pros-and-cons-of-an-independent-insurance-agent) [Independent Agency Profit Margin Breakdown](https://www.siaaz.com/blog/independent-insurance-agency-profit-margin-breakdown) [How to Transition from a Captive to Independent Agent](https://www.siaaz.com/blog/how-to-transition-from-a-captive-to-independent-agent) Southwest Insurance Agents Alliance [3303 E Baseline Rd., Suite 207, Gilbert, AZ 85234](https://g.page/SIAAofAZ?share) [877-742-2468](tel:8777422468) **Copyright © Southwest Insurance Agents Alliance.** [Privacy Policy](https://www.siaaz.com/privacy-policy) - [Terms of Use](https://www.siaaz.com/terms-of-use) ```json { "@context" : "https://schema.org", "@id" : "https://www.siaaz.com/#organization", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Gilbert", "addressRegion" : "AZ", "postalCode" : "85234", "streetAddress" : "3303 E Baseline Rd., Bldg. 4, Suite 207" }, "geo" : { "@type" : "GeoCoordinates", "latitude" : 33.3788956, "longitude" : -111.7616056 }, "image" : "https://siaaz.com/wp-content/uploads/2016/05/siaaz-logo-2016.png", "name" : "Southwest Insurance Agents Alliance", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "17:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "08:00" }, "sameAs" : [ "https://www.facebook.com/SIAofAZ?fref=ts", "https://www.youtube.com/user/siaaz1", "https://www.linkedin.com/company/southwest-insurance-agents-alliance/" ], "telephone" : "8777422468", "url" : "https://www.siaaz.com/" } ```