The Blog

The “Save Money” Business Model: Friend or Foe?

07 Apr: The “Save Money” Business Model: Friend or Foe?

Commoditization of Insurance: How It Hurts Your Clients The attempted commoditization of property and casualty …

Guide: How to Transition From a Captive to Independent Agent

27 Mar: Guide: How to Transition From a Captive to Independent Agent

Ready to break free from your parent company? Being an independent agent empowers you to chart the course of your …

How to Build a Successful Insurance Agency

14 Mar: How to Build a Successful Insurance Agency

Starting a new independent insurance agency can be difficult. At SIAA, we recognize what is required of a new …

How to Estimate Your Independent Insurance Agent Income Potential

03 Mar: How to Estimate Your Independent Insurance Agent Income Potential

If you’re thinking of claiming your independence as an insurance agent, you’ll want to know some things up front. …

7 Sales Techniques That Increase Success On Inbound Insurance Calls

03 Mar: 7 Sales Techniques That Increase Success On Inbound Insurance Calls

It’s not a secret that sales calls are important components of every insurance company’s marketing and sales …

How to Sell Insurance on Value Instead of Price

02 Mar: How to Sell Insurance on Value Instead of Price

The attempted commoditization of property and casualty insurance is something that we have seen taking place more …

Our top 5 Insurance Customer Referral Program Ideas

25 Jan: Our top 5 Insurance Customer Referral Program Ideas

Successful insurance agents know that getting happy clients to refer their friends (also known as referral …

Selling Insurance in a Hard Market: Agency Management Tips

12 Jan: Selling Insurance in a Hard Market: Agency Management Tips

How was 2021 for you? Would you say that market conditions in the insurance industry were considered a soft …

Insurance Market Access: How SIAA Can Help

02 Jan: Insurance Market Access: How SIAA Can Help

It is no surprise that the top priority of independent insurance agencies is the acquisition and management of …

Project Pink: Help Us Find a Cure for Breast Cancer

20 Oct: Project Pink: Help Us Find a Cure for Breast Cancer

SIAA is hosting its third fundraiser for breast cancer awareness, following up on last year’s successful donation …